Music can Save Us - If we Save it First!

The Power of Local Music

From the heartfelt melodies of traditional folk music to the teenage, 4 chord indie-inspired tracks where many of us started off, local artists have shaped our communities and cultures for generations. Unfortunately, many venues that showcase this talent are closing down. The opportunities to experience live music are dwindling, and our cultural identity is at stake. Supporting local musicians is vital - as a community, can help keep Scotland’s musical spirit vibrant and thriving.

The Decline of Local Venues

In recent years, there has been a significant decline in live music venues throughout Scotland. Reports show that over the past decade, around 40% of Scottish music venues have shut down. For many owners, running a live music venue is a labour of love, but even with endless resources of passion and drive, a limited number of gig goers results in huge losses and an unsustainable business model.

These local venues foster a unique sense of community and are vital for emerging artists. The once ubiquitous open mic nights at venues such as The Canons' Gait in Edinburgh allowed teenagers with three chords and the truth to share the stage with quality local bands. Each venue that closes represents not just a lost business but also a missed opportunity for local musicians to share their music, grow their network and connect with their audience.

Why Local Musicians Matter

Local musicians are more than just entertainers; they are storytellers who capture shared experiences and reflect the nuances of life in Scotland. Their songs often touch on themes that resonate deeply within our communities, such as love, loss, perseverance and why it's nearly impossible to get a decent red pudding supper south of Inverness.

For example, artist Be Charlotte, coming from Dundee, writes lyrics that speak directly to young Scots, offering them a voice and encouraging dialogue about mental health and identity. Supporting such artists isn't just about music; it fosters economic growth, too. According to the UK Music annual report, live music contributed £1.1 billion to the UK economy in 2022, supporting local jobs in sound engineering, bartending, and venue management. Every ticket purchased helps sustain this vital industry.

The Shift to Cheaper Options

As many venues pivot to cheaper entertainment, such as low quality tributes who use backing tracks in place of live instrumentalists, or the Karaoke Kidnap solo show we must recognise the potential loss of authentic experiences. Sure, it may be easier to book an artist with just an iPad, but these performances often lack the connection and engagement of live music.

When you choose to support local musicians, you contribute to a richer, more dynamic music scene. Live music brings energy and originality that pre-recorded music can’t replicate. Prioritising live acts leads to higher quality performances and invigorates the music community.

How to Get Involved

Attend Local Shows

Make it a point to attend local gigs; your participation can reignite the music scene. Check community boards, social media, and venues like the iconic Bannermans for upcoming shows. Your engagement helps keep the beat alive.

Spread the Word

In this digital age, social media can be an artist's best ally. Share your experiences at local shows on platforms like Instagram and X. For example, when you attend a performance at The Voodoo Rooms in Edinburgh, a simple post tagging the artist can significantly boost their visibility. A 2019 study found that social media exposure can increase a local artist's fan base by up to 30%.

Create Community Initiatives

Getting involved in community events like music festivals and open mic nights can uplift the local scene. Consider joining or organizing monthly grassroots efforts that promote collaboration among artists. For instance, the Edinburgh Festival Fringe welcomes performers from all walks of life, offering a platform for new talent to shine. These initiatives not only support artists but also help build community bonds.

The Benefits of Supporting Local Music

By connecting with local musicians, we enrich our lives and strengthen our communities. The emotional benefits are profound: moments spent at a gig with friends outweigh an evening on the couch with a smartphone 9 times out of 10. When we support local artists, we reinforce a movement that inspires creativity and community spirit, making memories that last a lifetime.

Keeping the Beat Alive

Let’s not wait until it’s too late to show our appreciation. Attend local shows, share artists’ stories, and actively participate in community initiatives.

So gather your friends, explore the abundance of talent around you, and experience the excitement of live music. Your support can truly change the future of Scotland's music scene. Live music can save us - but we have to play our part first.